Leveraging Your Social Media Presence for Sales

In this Mental Selling episode, you’ll learn:

• Why your LinkedIn network is your net worth
• Why LinkedIn can be more successful than cold email outreach
• How to fine-tune your sales outreach and messaging for greater results

What to listen for:

• [01:45] Making a positive impact
• [08:35] The definition of social selling
• [13:50] Commenting on LinkedIn vs sending emails
• [17:55] Leveraging your social media presence
• [21:10] The power of being authentic and human
• [25:15] What properly connecting with someone on LinkedIn looks like
• [30:18] Do recommendations matter?
• [34:00] Asking for referrals
• [40:15] Fine-tuning your messaging
• [42:02] What personalization should really look like
• [45:40] What a salesperson needs to consider before leaping into a sales leadership role

Join us on this latest episode of Mental Selling. If you’re selling solutions that are complex, have longer sales cycles, and have multiple people involved in decision-making, LinkedIn is the place to engage with all of those people versus just relying on a single lead. Sam McKenna explains the how- and why- of social media sales. Check out the full episode!

Additional Resources From This Episode:

• Follow Sam on LinkedIn
• Sam’s website

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