LinkedIn has evolved beyond being just a digital resume for job hunting. It’s now a powerful tool for building your personal brand and developing new customer relationships.
Natasha Walstra, Founder & CEO of NearPoint Strategies, shares how sales professionals can leverage online platforms to build trust, connect with prospects, and increase sales. She shares her own journey, from struggling as an introverted salesperson to becoming a credible thought leader in her industry by building a strong online presence.
A lot of salespeople hold back from posting on LinkedIn. They think their posts need to be perfect or that it takes too much time and effort.
But if you want to use your personal brand to increase sales, consistency is key—it doesn’t have to be complicated.
Your prospects are watching, even if they’re not engaging. Your next post or comment could be what makes them reach out or be more open when you do.
Learn how (and why) salespeople can build their personal brand in this latest episode of Mental Selling.
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Will Milano
Chief Marketing Officer, Integrity Solutions
In this Mental Selling episode, you’ll learn about:
- Beyond Surface-Level Personalization: Why superficial outreach in sales just doesn’t cut it, and how deeper personalization can help you connect better with prospects.
- Mastering LinkedIn Consistency: The essential role of LinkedIn in building your personal brand, and how consistency is key to doing that.
- Embracing Empathy and Integrity in Sales: How understanding your prospects helps build long-lasting relationships and trust.
What to listen for:
- (00:00) Introduction to the Mental Selling podcast with host Will Milano and guest Natasha Walstra
- (01:55) Natasha’s journey into sales
- (06:37) Benefits of being an introvert in sales
- (08:22) How to create your personal brand
- (12:58) Authentic selling and thought leadership
- (16:16) Building credibility through a strong online presence
- (23:23) Mistakes salespeople make when using LinkedIn
- (29:11) The importance of empathy and integrity in sales
Additional Resources From This Episode:
- Follow Natasha Walstra on LinkedIn
- NearPoint Strategies website
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