Dental Device Sales Training

While dental device sales opportunities are growing, the selling environment has changed dramatically, and it’s pushing even the most experienced sales reps out of their comfort zones. New influencers, broader coalitions of clinical and non-clinical buyers, changing regulations and policies, and the rise of virtual sales calls and product demos have changed the game. Many of the “tried-and-true” approaches taught in dental device sales training programs no longer apply.

Product knowledge is always going to be important. So are relationships with dentists, orthodontists, endodontists, periodontists and other oral health specialists and professionals. But when you’re selling virtually or need to get a variety of different stakeholders on board, that’s not enough to be successful.

Against these changing industry dynamics, the dental device sales professionals who consistently break through have:

• A thorough understanding of the business environment they’re operating in
• The skills, behaviors and mindset to engage in strategic, value-filled conversations with diverse stakeholders
• The confidence, confidence and commitment to adapt to new selling situations
• Strong support from an active coaching culture and effective, value-focused processes

Our customized dental device sales training and coaching gives you a proven, value-driven approach for developing consultative sales behaviors (both in person and virtually), equipping your team to adapt to the needs of different influencers and building your sales reps’ self-belief so they can step up to new realities and deliver the value that matters most to each stakeholder.