/ Resources Building Your Personal Brand in Sales LinkedIn has evolved beyond being just a digital resume for job hunting. It’s now a powerful tool for building your personal brand and developing new customer relationships. Natasha Walstra, Founder & CEO of NearPoint Strategies, shares how sales professionals can leverage online platforms to build trust, connect with prospects, and increase sales. She shares her own journey, from struggling as an introverted salesperson to becoming a credible thought leader in her industry by building a strong online presence. A lot of salespeople hold back from posting on LinkedIn. They think their posts need to be perfect or that it takes too much time and effort. But if you want to use your personal brand to increase sales, consistency is key—it doesn’t have to be complicated. Your prospects are watching, even if they’re not engaging. Your next post or comment could be what makes them reach out or be more open when you do. Learn how (and why) salespeople can build their personal brand in this latest episode of Mental Selling. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions In this Mental Selling episode, you’ll learn about: Beyond Surface-Level Personalization: Why superficial outreach in sales just doesn’t cut it, and how deeper personalization can help you connect better with prospects. Mastering LinkedIn Consistency: The essential role of LinkedIn in building your personal brand, and how consistency is key to doing that. Embracing Empathy and Integrity in Sales: How understanding your prospects helps build long-lasting relationships and trust. What to listen for: (00:00) Introduction to the Mental Selling podcast with host Will Milano and guest Natasha Walstra (01:55) Natasha’s journey into sales (06:37) Benefits of being an introvert in sales (08:22) How to create your personal brand (12:58) Authentic selling and thought leadership (16:16) Building credibility through a strong online presence (23:23) Mistakes salespeople make when using LinkedIn (29:11) The importance of empathy and integrity in sales Additional Resources From This Episode: Follow Natasha Walstra on LinkedIn NearPoint Strategies website Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, iHeartRadio, SoundCloud, Amazon, GoodPods or wherever you get your podcasts. Please rate our show or leave a review— we value YOUR feedback! Salesforce, Cognism, FeedSpot and others have all named us as one of the best sales podcasts for your playlist. And Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide. Share This Post: Related Episodes Taking Control of Your Success in Sales Guest: Elizabeth Lotardo In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 098 December 12, 2024 33:43 Proven Methods for Building Trust in Sales Guest: David Horsager In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 097 November 28, 2024 29:05 How Sellers Can Stay Relevant in the Digital Age Guest: Shama Hyder In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 095 October 31, 2024 31:07 Building High-Performance Sales Teams Through Coaching Guest: Darcy Luoma In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 094 October 17, 2024 32:48