In a noisy world, reputation and perception have never been more important for salespeople. Buyers only have time for those who clearly and consistently articulate value and expertise.
So how do sellers create a mindset and approach that helps them build their brand on social platforms and create connections that will lead to more sales?
In this episode, Sam McKenna, CEO of #samsales Consulting, shares how salespeople can leverage LinkedIn to bolster your sales outreach and strategy.
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Will Milano
Chief Marketing Officer, Integrity Solutions
In this Mental Selling episode, you’ll learn:
- Why your LinkedIn network is your net worth
- Why LinkedIn can be more successful than cold email outreach
- How to fine-tune your sales outreach and messaging for greater results
What to listen for:
- [01:45] Making a positive impact
- [08:35] The definition of social selling
- [13:50] Commenting on LinkedIn vs sending emails
- [17:55] Leveraging your social media presence
- [21:10] The power of being authentic and human
- [25:15] What properly connecting with someone on LinkedIn looks like
- [30:18] Do recommendations matter?
- [34:00] Asking for referrals
- [40:15] Fine-tuning your messaging
- [42:02] What personalization should really look like
- [45:40] What a salesperson needs to consider before leaping into a sales leadership role
Join us on this latest episode of Mental Selling. If you’re selling solutions that are complex, have longer sales cycles, and have multiple people involved in decision-making, LinkedIn is the place to engage with all of those people versus just relying on a single lead. Sam McKenna explains the how- and why- of social media sales. Check out the full episode!
Additional Resources From This Episode:
- Follow Sam on LinkedIn
- Sam’s website
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