/ Resources Shifting Mindsets for Team-Based Selling Guest: Diana Gurwicz Sales is a team sport. With greater collaboration, you can solve customers’ most complex problems and navigate ever-expanding buying committees more effectively. The sales world is evolving rapidly, and we often forget that success hinges on such collaboration and teamwork. Research shows that sales teams adopting a team-based selling approach experience increased morale, optimism, attention, and ultimately productivity. However, the shift from concept to reality requires a change in mindset and consensus among the sales team. In this Mental Selling conversation, Diana Gurwicz joins to discuss how sales success isn’t the result of individual efforts alone but a collective endeavor that requires relationships and collaboration of diverse expertise. She also shares critical aspects of leadership, including coaching for individual visions, cultivating strategic thinking on sales teams, and the often-overlooked skill of “managing up”. She also touches on the pivotal role of customer perception in branding. Listen Now Amazon iHeartRadio GoodPods More Options Your Host Will Milano Chief Marketing Officer, Integrity Solutions In this Mental Selling episode, you’ll learn: The essence of team-based selling and its benefits Mastering the art of ‘managing up’ The role of facilitative skills in leadership and in managing customer relationships The power of relationship expertise What to listen for: [00:01:52] The ‘why’ of team-based selling [00:05:49] The value of team diversity in the workplace [00:17:10] Making the support process tangible for the customers [00:29:04] How to embrace servant leadership [00:33:50] Expanding subject matter expertise to include relationship expertise Remember, success is not a solo act but a symphony of diverse strengths and perspectives. When we empower each team member to lead their way, we unlock untapped potential and drive collective growth. To hear more of Diana’s thoughts on leadership, team-based selling, the power of collaboration, and teamwork, listen to her conversation with Will in this episode of Mental Selling. Diana Gurwicz is a core team member for Leadership Strategies Inc., the global leader in facilitation services and training, and the founder of Acrux Consulting LLC. With more than 20 years of consulting and facilitation experience, Diana has helped clients worldwide to improve their performance, invigorate their organizations, and streamline their processes not only to win but to change the game in their respective environments. Additional Resources From This Episode: Connect with and follow Diana on LinkedIn Follow Diana on Instagram Acrux Consulting website Raise your Mental Selling acumen with us by following us on Apple Podcasts, Spotify, Google Podcasts SoundCloud, Amazon, GoodPods, iHeartRadio or wherever you get your podcasts. Please rate our show or leave a comment— we value YOUR feedback! SalesHacker and FeedSpot have each also named us as one of the best sales podcasts and Training Industry, Inc. includes us on their Ultimate L&D Podcast Guide. Share This Post: Related Episodes The Secret to Building a Thriving Sales Culture Guest: Kevin Eikenberry In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 100 January 9, 2025 46:14 The Best of Mental Selling in 2024 Host: Will Milano In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 099 December 26, 2024 17:14 Taking Control of Your Success in Sales Guest: Elizabeth Lotardo In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 098 December 12, 2024 33:43 Proven Methods for Building Trust in Sales Guest: David Horsager In this Mental Selling episode, you’ll learn about: What to listen for: Additional Resources From This Episode: Raise your Mental… EP. 097 November 28, 2024 29:05