Translating Your Investment in Sales Enablement Into Sales Performance

How can you use sales enablement tools and tactics to help your sales people increase the quantity and quality of the conversations they have with prospects — and drive stronger sales performance?

From April 2019 in partnership with Training Magazine

Sales enablement is hot today and with good reason for how it can equip sales teams with data and information to help them sell more effectively. But many enablement initiatives are struggling to live up to their potential and the performance gains that are anticipated. What’s the #1 overlooked gap that is fueling this discrepancy and challenging the credibility of enablement initiatives? How can you use sales enablement tools and tactics to help your sales people increase the quantity and quality of the conversations they have with prospects — and drive stronger sales performance?

This interactive webinar discussion explored training’s role in helping sales people to actually use all those enablement tools to connect more successfully to where their prospects are in their buying journey. We also discussed coaching’s role in supporting use of enablement initiatives and driving consistent performance. Hosted by our Chief Sales Officer, Bruce Wedderburn and Donna Horrigan, Vice President of Client Development.

For more on how sales enablement can and should be empowering equipping sales teams to have better customer conversations- and the role sales managers play- read our contributed article to TrainingIndustry.com or listen to our podcast.