Integrity Selling Credit Union Training - The Member Advantage
The breadth and depth of your products and services are one important measure — they’re top notch. But that’s not enough to build longtime, trust-based relationships with your members. Here’s how credit unions do that consistently and for the long-term:
- They develop and support their employees’ confidence, competence, and commitment to creating superior value for members;
- They build a sales and service process culture-wide that’s intensely focused on customer needs
We address critical credit union challenges like yours, including:
- Needing to grow share of wallet, but maybe your representatives have an aversion to what they perceive to be ‘selling?’”
- A corporate culture that leans much more toward the ‘service side’ of sales and service; is sales seen as a ‘dirty word’?..
- Struggling to balance accountability with managerial support and one-to-one coaching
- Need to grow non-interest revenue per FTE, but staff doesn’t ask thoughtful questions or know how to handle tough objections in conversations
Credit Union Selling Challenges
The Member Advantage™ (TMA) is a highly interactive service/sales development process created specifically for credit unions. Leveraging Integrity Solutions® proprietary learning methodology, TMA is based on the foundational process used for developing member needs-focused, consultative sales skills in service professionals—Integrity Selling® for Service Professionals (ISSP). Content can be customized for increased relevancy and creates a common language across the organization.
- Selling with integrity creates value.
- Serving with integrity sustains value…
- and member value leads to loyalty and asset growth.
Credit Union Training Sales Topics
Skillset:
- Build selling and service skills with a values and ethics-based focus on deeply understanding and meeting members’ needs
- Strengthen trusted member relationships
- Techniques designed to ensure a mutual exchange of value by adapting a positive mindset about service and selling
- Improve listening and questioning skills to reveal member needs, wants and concerns- and earn their trust
- Embrace accountability
- Enhance leadership and coaching abilities
Mindset:
- Shift mindsets around service and selling; break down negative perceptions of selling
- Increase confidence by strengthening the positive attitudes and emotional factors that drive high achievement and great service
- Align front-line and support staff around your culture and values
- Discover next-level opportunities for growth
Methodology
BLENDED LEARNING FOR SUSTAINED RESULTS
Through online social interaction, video-based learning, gamification and accountability activities—combined with facilitator-led workshops and coaching sessions—The Member Advantage™ credit union training leverages cutting-edge developments in learning. Our flexible approach drives superior results.
Hallmarks of The Member Advantage™ (TMA)
Behavior Change:
A powerful learning process called Discovery Learning. Unique experiential sessions encourage people to practice and apply service/selling success principles.
Impact the Whole Person:
Addresses the inner issues that cause success, including attitudes, values, self-beliefs and achievement drive
Cultural Consistency
A proven, easily adaptable and personalized service/sales process. TMA provides a common language for people to embrace, while reinforcing positive behaviors and creating a high-performance culture.
Behavior Change:
We define service/sales as identifying and filling needs people have and creating value for members. This definition develops stronger competence, confidence and commitment in your service/sales professionals and, in turn, deepens relationships and trust with your members.
Universally Applicable:
Relevant in the global marketplace because of its principle-based foundation. Applicable to all levels of experience.
It’s Fun!:
Your Service and Sales professionals will actually use this process.
Related Resources
Your Members Are Our Priority.
Credit Unions Across the Country Have Trusted Integrity Solutions to Deliver Unmatched Value to their Members.